Screen size
equal specsDesire 728 Ultra5.5"
Wildfire E5 Life5.5"
Quick verdict
Desire 728 Ultra leads the measured specs 10-1.
Measured wins
Desire 728 Ultra
10
spec wins
Overall winner
Ties
7
equal specs
Wildfire E5 Life
1
spec wins
Screen size
equal specsTechnology
Desire 728 Ultra
GSM / CDMA / HSPA / EVDO / LTE
Wildfire E5 Life
GSM / HSPA / LTE
2G bands
Desire 728 Ultra
GSM 850 / 900 / 1800 / 1900 - SIM 1 & SIM 2, CDMA 800 / 1900
Wildfire E5 Life
GSM 850 / 900 / 1800 / 1900
3G bands
Desire 728 Ultra
HSDPA 850 / 900 / 1900 / 2100 , CDMA2000 1xEV-DO
Wildfire E5 Life
HSDPA 900 / 2100
4G bands
Desire 728 Ultra
Resolution
Refresh rate
Peak brightness
Pixel density
CPU speed
RAM
equal specsStorage
equal specsMain camera
Front camera
Battery
Wired charging
Weight
Thickness
IP rating
Wi‑Fi
Bluetooth
USB
5G support
equal specsNFC
equal specs3.5mm jack
equal specsSD card
equal specsStereo speakers
1, 3, 5, 7, 8, 38, 39, 40, 41
Wildfire E5 Life
LTE
Speed
Desire 728 Ultra
HSPA 42.2/11.5 Mbps, LTE Cat4 150/50 Mbps
Wildfire E5 Life
HSPA, LTE
Announced
Desire 728 Ultra
2016, August. Released 2016, October
Wildfire E5 Life
2025, Q3
Status
Desire 728 Ultra
Discontinued
Wildfire E5 Life
Available. Released 2025, Q3
Dimensions
Desire 728 Ultra
157.9 x 77.8 x 7.9 mm (6.22 x 3.06 x 0.31 in)
Wildfire E5 Life
155.6 x 77.8 x 10.2 mm (6.13 x 3.06 x 0.40 in)
Weight
Desire 728 Ultra
153 g (5.40 oz)
Wildfire E5 Life
188 g (6.63 oz)
SIM
Desire 728 Ultra
Nano-SIM + Nano-SIM
Wildfire E5 Life
Nano-SIM + Nano-SIM
Build
Desire 728 Ultra
-
Wildfire E5 Life
Glass front, plastic back, plastic frame
Type
Desire 728 Ultra
Super LCD2
Wildfire E5 Life
TFT LCD
Size
Desire 728 Ultra
5.5 inches, 83.4 cm2 (~67.9% screen-to-body ratio)
Wildfire E5 Life
5.5 inches, 83.4 cm2 (~68.9% screen-to-body ratio)
Resolution
Desire 728 Ultra
720 x 1280 pixels, 16:9 ratio (~267 ppi density)
Wildfire E5 Life
540 x 960 pixels, 16:9 ratio (~200 ppi density)
OS
Desire 728 Ultra
Android 5.1.1 (Lollipop), Sense UI
Wildfire E5 Life
Android 14 (Go edition)
Chipset
Desire 728 Ultra
Mediatek MT6753 (28 nm)
Wildfire E5 Life
Unisoc SC9832E (28 nm)
CPU
Desire 728 Ultra
Octa-core 1.5 GHz Cortex-A53
Wildfire E5 Life
Quad-core 1.3 GHz Cortex-A53
GPU
Desire 728 Ultra
Mali-T720MP3
Wildfire E5 Life
Mali-T820 MP1
Card slot
Desire 728 Ultra
microSDXC (dedicated slot)
Wildfire E5 Life
Unspecified
Internal
Desire 728 Ultra
32GB 3GB RAM
Wildfire E5 Life
32GB 3GB RAM
Other
Desire 728 Ultra
-
Wildfire E5 Life
eMMC 5.1
Single
Desire 728 Ultra
13 MP, f/2.2, 28mm (wide), AF
Wildfire E5 Life
5 MP
Features
Desire 728 Ultra
LED flash, HDR, panorama
Wildfire E5 Life
LED flash
Video
Desire 728 Ultra
1080p@30fps
Wildfire E5 Life
540p
Single
Desire 728 Ultra
5 MP, f/2.8, 34mm (standard)
Wildfire E5 Life
2 MP
Video
Desire 728 Ultra
1080p@30fps
Wildfire E5 Life
Yes
Loudspeaker
Desire 728 Ultra
Yes, with stereo speakers
Wildfire E5 Life
Yes
3.5mm jack
Desire 728 Ultra
Yes
Wildfire E5 Life
Yes
WLAN
Desire 728 Ultra
Wi-Fi 802.11 b/g/n, hotspot
Wildfire E5 Life
Yes
Bluetooth
Desire 728 Ultra
4.1, A2DP
Wildfire E5 Life
Yes
Positioning
Desire 728 Ultra
GPS
Wildfire E5 Life
GPS
NFC
Desire 728 Ultra
No
Wildfire E5 Life
No
Radio
Desire 728 Ultra
FM radio
Wildfire E5 Life
Unspecified
USB
Desire 728 Ultra
microUSB 2.0
Wildfire E5 Life
USB Type-C
Sensors
Desire 728 Ultra
Accelerometer, proximity, compass
Wildfire E5 Life
No
Type
Desire 728 Ultra
Li-Po 2800 mAh, non-removable
Wildfire E5 Life
Li-Ion 3000 mAh
Colors
Desire 728 Ultra
Black Gold, Cappuccino Brown
Wildfire E5 Life
Gray
Price
Desire 728 Ultra
About 220 EUR
Wildfire E5 Life
About 30 EUR